The Beginning


Founded in 2011, STRIVE has developed programs that provide youth the tools to live an active lifestyle.  The Nelson’s have been strong advocates of being fit and has completed many races individually or as a family.  Our Daughter began training for youth events and we saw the direct benefits triathlon training had for her adolescent development.  STRIVE was formed to deliver a scalable program with the emphasis on having fun while learning the skills involved to complete an aquathlon or triathlon.

We started by getting local families to exercise together and saw the positive interaction when the youths were encouraged to stay active.  Later we self-funded our first Splash N Dash Camp and had dedicated volunteers willing to help train a small group of youths.  We felt a great sense of accomplishment watching local kids learn to swim which is a necessity in the under served community.

Shortly after we hosted our 1st Splash N Dash Event which was a huge hit with the support of the community with our partner at Prince George’s Parks and Recreation.  We soon became known as one of a handful of youth organizations throughout the country that offered a fundamental triathlon training program from the USA Triathlon Association.  Then we began to offer advanced training for youth eager to learning more about triathlons and open water swimming at the National Harbor.

We were about to throw in the towel in 2015 because we could no longer finance STRIVE then we received our 1st grant from the Baltimore Ravens NFL Play 60.  Our great partners at USAT committed to supporting STRIVE then we received the Prince George’s County Transforming Neighborhood Initiative for Community Innovation Grant.  Our goal in 2017 is to demonstrate we have developed a model which can be implemented in any setting to enhance the lives of children.